top of page

Papers

Updated December, 2023

Bartholomew, M., Zhang, Z., Hsu, M., Kayser, A. S., & van Horen, F. (2023) A New Addition to the Trademark Litigator's Toolkit: A Neuroscientific Index of Mark Similarity. The Trademark Reporter, 113, 789..

Zhang, Z., Good, M., Kulikov, V., van Horen, F., Bartholomew, M., Kayser A. S., & Hsu, M. (2023) From scanner to court: Toward a neuroscientifically informed “reasonable person” test of trademark infringement. Science Advances, 9(6), abo1095. 

  • Media coverage: Fortune, Fast Company, The Daily Californian, World Trademark Review, Creative Bloq, Big Think

Maboudian, S., Hsu, M., & Zhang, Z. (2022) Visualizing and characterizing longitudinal changes in verbal fluency using recurrence plots. Frontiers in Aging Neuroscience, 14, 810799. 

Zhang, Z., Wang, S., Good, M., Hristova, S., Kayser A. S., & Hsu, M. (2021). Retrieval-constrained valuation: Toward prediction of open-ended decisions. Proceedings of the National Academy of Sciences, 118(20).

  • Media coverage: The Hill, Medical XPress, Guokr (果壳)

Furman, D. J., Zhang, Z., Chatham, C., Good, M., Badre, D., Hsu, M., & Kayser A. S. (2021). Augmenting frontal dopamine tone enhances maintenance over gating processes in working memory. Journal of Cognitive Neuroscience, 33(9), 1753-1765.

Zhang, Z., Chandra, S., Kayser, A. S., Hsu, M., & Warren, J. (2020). A hierarchical Bayesian implementation of the experience-weighted attraction model. Computational Psychiatry, 4, 40-60.

Zhang, Z. & Coppin, G. (2018). To what extent memory could contribute to impaired food valuation and choices in obesity? Frontiers in Psychology, 9, 2523.

Zhang, Z., Fanning, J., Ehrlich, D. B., Chen, W., Lee, D., & Levy, I. (2017). Distributed neural representation of saliency controlled value and category during anticipation of rewards and punishments. Nature Communications, 8, 1907.

Zhang, Z., Mendelsohn, A., Manson, K. F., Schiller, D., & Levy, I. (2015). Dissociating value representation and inhibition of inappropriate affective response during reversal learning in the ventromedial prefrontal cortex. eNeuro, 2(6), ENEURO-0072.

  • Featured in Viewpoints Q&A at Nature Neuroscience

Zhang, Z., Manson, K. F., Schiller, D., & Levy, I. (2014). Impaired associative learning with food rewards in obese women. Current Biology, 24(15), 1731-1736.

  • Media coverage: BBC, Los Angeles Times, The Baltimore Sun, The Orlando Sentinel, The Capital Gazette, ScienceDaily, The Times of India, Guokr (果壳), Canadian Broadcasting Corp., China National Radio, News Ghana

  • Featured in commentary by neuroscientists Terry Davidson and Ashley Martin and in In Brief at Nature Reviews Neuroscience

Questions or comments? Feel free to reach out.

ZhangZ AT darden.virginia.edu

University of Virginia

Darden School of Business 
P.O. Box 6550 
Charlottesville, VA 22906-6500

  • Twitter
  • LinkedIn

©2021 by Zhihao Zhang.

bottom of page